Banks are generally slow to adapt to new changes, particularly in the online sphere. A lot of this has got to do with the attitudes of many decision makers in the financial institutions which tends to be a bit conservative. In the last few years, however, there has been considerable change when it comes to financial marketing in Minnesota. Many of them are, for example, embracing digital marketing techniques such as SEO, PPC and even social media marketing in order to reach out to new markets and get more clients.
So what are the trends and main drivers influencing financial marketing in 2016 and beyond? Here is a look at some of the leading trends that you need to look for.
Banks and Big Data
Big data has captured the imagination of many financial executives across the world and banks are no exception. Through big data, banks are able to adopt decision-making processes which are driven by actionable as well as insights that they can use to tap into their niche markets. Financial institutions that incorporate big data into their business processes are generally better equipped to meet the needs of their customers.
Like many other businesses, banks have realized that their customers access the internet using a multiplicity of devices, mostly tablets and smartphones. As a result, a lot of bank marketing MN offers is more focused on delivering an optimal mobile experience for customers no matter the devices that they are using. Banking marketing increasingly involves the use of mobile apps and mobile-friendly websites in order to reach wider audiences as much as possible.
Banks and social media
Social media is an effective financial marketing tool especially where financial institutions seek to build better engagement and a personal brand experience with their customers. Banks are especially effective on platforms such as Facebook pages where they are able to interact with their customers in real-time and solve customer problems while at the same time pushing forward their branding message.
The best way for banks to be successful with social media marketing is not just for one-way communication to push their message but as a genuine two-way brand experience for the customers. Social media gives bank marketers a unique opportunity to listen to their customers and learn about their concerns. Such genuine insights from customers will help banks perform better in terms of their service delivery.
Social media such as Facebook and Twitter can also be very effective crisis management tools for many financial institutions. For many younger and savvier bank consumers, social media channels such as Twitter and Facebook pages are first points of call whenever they need to learn something about the bank or any recent developments.
SEO for Banks
These days, banks are heavily investing in search engine optimization as part of their bank marketing strategy. Consumers generally use tools such as Google and Bing in order to search for various banking products and packages. Being on top of the search engine results pages is always a mark of trust and guarantee that your customers are going to find you.
These are some of the leading trends when it comes to bank marketing. Ride the trend with your marketing and you will be able to unlock new frontiers in your bank marketing needs.